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SNS 사용자의 관계유형에 따른 사회감성 모델의 타당화 분석

SNS 사용자의 관계유형에 따른 사회감성 모델의 타당화 분석
학술지명 감성과학 ISSN 1226-8593
SCI 유무 국내 게재연월 2012-03 Vol. 15 No. 2
표준화된 순위정보영향력지수 - IF - Citation -

SNS 사용자의 관계유형에 따른 사회감성 모델의 타당화 분석
저자 차예술, 김지혜, 김종화, 김송이, 김동근, 황민철
초록
The goal of this study is to determine the social emotion model as an emotion sharing relationship and information sharing relationship based on the user's relations at social networking services. 26 social emotions were extracted by verification of compliance among 92 different emotions collected from the literature survey. The survey on the 26 emotion words was verified to the similarity of social relation types to the Likert 7-points scale. The principal component analysis of the survey data determined 12 representative social emotions in the emotion sharing relation and 13 representative social emotions in the information sharing relation. Multidimensional scaling developed the two-dimensional social emotion model of emotion sharing relation and of information sharing relation based on online communication environment. Meanwhile, insignificant factors in the suggest social emotion models were removed by the structural equation modeling analysis, statistically. The test result of validity analysis demonstrated the fitness of social emotion models at emotion sharing relationships (CFI: .887, TLI: .885, RMSEA: .094), social emotion model of information sharing relationships (CFI: .917, TLI: .900, RMSEA : 0.050). In conclusion, this study presents two different social emotion models based on two different relation types. The findings of this study will provide not only a reference of evaluating social emotions in designing social networking services but also a direction of improving social emotions.
keyword Social Network Service, Social Emotion, Modeling, Multidimensional Scaling, Structural equation model

SNS 사용자의 관계유형에 따른 사회감성 모델의 타당화 분석
과제명 뇌신경공학 기반 복합감성 인식 및 상호작용 기술 개발
연구기관 상명대학교 연구책임자 황민철